Land / Win / Scale
Your Australian growth engine for cybersecurity and AI.
We help ambitious technology companies enter the Australian market, build enterprise pipeline and win customers, without the cost and commitment of building a full local sales organisation from day one.
Two sides of the bridge
Incubate Cyber sits between international technology providers and the Australian organisations that need what they build. We work both sides, so the right technology reaches the right buyers faster.
For technology companies
We open doors, build enterprise pipeline and close your first local customers, then help you set up channel and a permanent team when the numbers justify it.
How we help vendors →For enterprise buyers
We help Australian enterprises discover, evaluate and procure cybersecurity and AI solutions that aren't yet available or established here.
How we help buyers →How a market entry runs
Validate the opportunity, sharpen the Australian pitch and open the first enterprise conversations.
Build qualified pipeline, run the sales cycle and close the reference customers that make the next deals easier.
Recruit channel and distribution partners, hire your first local team and hand over a working revenue engine.
Services
An experienced sales leader for your Australian business, part-time.
A senior enterprise seller who owns your key accounts and closes complex deals, part-time.
Steady hands while you hire, restructure or reset.
Senior-level outreach that earns meetings with decision makers.
A clear plan and the execution to get to first revenue.
AI-enabled research and outreach that multiply senior effort.
The right distributors, resellers and alliances for your category.
Lift the enterprise selling skills of the team you already have.
Independent help for enterprises finding what's next.
Why Incubate Cyber
Trusted relationships across banking and financial services, telecommunications, government and critical infrastructure.
Decades of complex enterprise selling, combined with AI-enabled sales development for more reach per hour.
Senior sales leadership, senior selling, or both, without the full-time overhead. Scale up or down as results come in.
We measure ourselves on pipeline and customers won, not reports delivered.
Founder
Founder, Incubate Cyber
Alexandra has spent more than 25 years building and growing cybersecurity businesses across Australia and New Zealand. Most recently she was Head of Sales ANZ at Thales Cyber Services, leading a team of over 20 sellers, including second-line sales leaders and sales operations. Before that, as Vice President ANZ at Tanium, she grew new business revenue tenfold in three years. As a senior enterprise seller she was recognised as the top enterprise representative in APAC, with a strong track record of landing multi-million-dollar contracts.
She founded Incubate Cyber to give great global technology a faster, smarter route into Australia, and to give Australian enterprises earlier access to it.
For technology companies
You have a proven cybersecurity or AI product. We give you the senior local presence, relationships and sales execution to turn Australia into a revenue market, fast. Engage us to lead your sales effort, to sell for you, or both.
The challenge
Australia is a high-value, early-adopting market, but it is relationship-driven and hard to sell into from another time zone. Enterprise and government buyers want a local face, local references and confidence that you understand their requirements.
Hiring a country manager and a full team before you have traction is expensive and slow. A wrong hire can cost you a year.
Incubate Cyber gives you that local presence from day one, with experienced leadership you can scale as revenue arrives.
How we work
What you get
For enterprise buyers
The most innovative cybersecurity and AI solutions often reach Australia years after they prove themselves elsewhere. We help you find, evaluate and procure them now.
How we help
We start with your risk, your environment and the outcome you need, not a product list.
We shortlist proven global vendors that fit from our global network.
Warm introductions to the right people, plus support to run a focused proof of value.
Practical help with commercials, local support arrangements and onboarding the vendor as a supplier.
Why it matters
Services
Engage us for a single service or combine them into a complete market-entry program.
An experienced enterprise sales leader running your Australian business on a part-time basis. Strategy, pipeline, forecasting and executive relationships, without a full-time hire.
A senior enterprise seller on your team, part-time. Alexandra personally owns your priority accounts and runs complex, multi-stakeholder deals from first executive meeting through negotiation to signature, using relationships built over 25 years in the Australian market.
Ideal when you need deals closed now, before you are ready to hire a full-time account executive. Backed by a track record as a top enterprise seller, including top enterprise representative in APAC at McAfee.
Short-term leadership to keep revenue on track during a vacancy, restructure or turnaround, with a clean handover to your permanent leader.
Senior-level prospecting that reaches CISOs, CIOs and executives directly and converts conversations into qualified opportunities.
A practical Australian entry plan covering target segments, positioning, pricing and partners, followed by hands-on execution to first revenue.
AI-enabled account research, personalisation and outreach that multiply the reach of senior sellers while keeping every touch relevant.
Identifying, recruiting and enabling the distributors, resellers, MSSPs and alliance partners that matter in your category.
Practical coaching in complex enterprise selling, deal strategy and executive engagement for your existing team.
Independent help for Australian enterprises to discover, evaluate and procure emerging cybersecurity and AI technologies.
About
Incubate Cyber exists to help great global technology reach Australian enterprises, and to help those enterprises access it sooner.
Founder
Founder, Incubate Cyber · Sydney
Alexandra is a cybersecurity sales leader and senior enterprise seller with more than 25 years' experience growing enterprise technology, security and consulting-led services businesses across Australia and New Zealand. She positions security as a business enabler for resilience, compliance and AI-enabled transformation, across identity, data protection, threat, cloud and managed services.
As Head of Sales ANZ at Thales Cyber Services she led a team of over 20 sellers, including second-line sales leaders and sales operations. She rebuilt the business around a sales-led operating model, developed transactional sellers into enterprise security specialists, and grew win rates, deal size and revenue per seller. As Vice President ANZ at Tanium, she scaled the enterprise business and grew new business revenue tenfold in three years. As Country Manager of Shield Docs she restructured and rebranded the business and prepared it for a successful sale to KPMG.
Before moving into leadership she was a top-performing senior enterprise seller. At McAfee she was recognised as the top enterprise representative in APAC, reaching 342% of target and closing the region's largest deal. At Telstra she reached 217% of target in her first year and closed a multi-million-dollar managed security services contract with a large banking institution. At ForgeRock she achieved her full annual target in seven months.
She has also led the identity and access management practice for Accenture in ANZ, and held senior roles at Symantec, including time working in the United States.
Along the way she saw the same pattern again and again. Excellent overseas vendors struggled to gain traction in Australia, while local enterprises missed out on technology that could have protected them sooner.
Incubate Cyber is her answer to both problems. It brings senior, hands-on go-to-market leadership to vendors entering Australia, and trusted, independent guidance to the enterprises buying from them.
Track record
Values and approach
We only introduce technology we believe in, and we tell clients the truth about their market.
We roll up our sleeves. Plans matter only when they turn into pipeline and customers.
Our network is built over decades, and we protect it by doing right by both sides.
We measure success in revenue, customers and partners, not activity.
Contact
Whether you are entering Australia or looking for what's next, we'd like to hear from you.